12a) Composition & Text: Magazine Advertisements

When you include text in an image you must be very mindful. Here is the powerpoint from class for including text in images: Click Here

When you create a layout for an advertisement, magazine cover, or other print document you must me aware of composition. Here is the powerpoint on composition: Click Here

Here are the assigned shots for your "Composition Shoot"

1. Use the whole space.
2. Run off three or more edges.
3. Use a variety of shapes & sizes.
4. Repeat shapes.
5. Use a focal point.
6. Overlap to create depth.
7. S-Curve.
8. Make the negative space interesting.
9. Rule of Thirds.

Custom Fonts can be found here: www.dafont.com

After you have been assigned a theme for a font you need to watch this video and install a custom font (the video is for Mac, unfortunately we cannot do this part of the project on the PCs since we don't have administrator rights):
 

Next, you need to use the type mask tool to create text with an image within it. Here is the tutorial:

Now for the big project:
You must create a magazine style advertisement that includes/addresses the following:

• Title Text in one font
• Font usage rules
• Body Text in another font
• Font usage rules
• 2 - 5 photos Photoshopped together (that you have taken)
• A distinct gaze position
• Rules of composition
• 9" x 12"
• This advertisement must address a learner profile aspect: Click Here for List

You must also create a magazine advertisement for a specific product

• Title Text in one font
• Font usage rules
• Body Text in another font
• Font usage rules
• 2 - 5 photos Photoshopped together (that you have taken)
• The product must be photographed in the tent with proper lighting
• You can chose the product; bring it in for next class
• A distinct gaze position
• 9" x 12"